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The founder of Chobani is Turkish, and çoban is Turkish for “shepherd”. The final <i> is either decorative, or a link to Greek—which has borrowed the Turkish word as nominative tsopanis, oblique tsopani. Given çoban and tsopani, the intended pronunciation is presumably [tʃoˈbani], “choh-BAH-nee”. Answered 2016-04-29 [Originally posted on http://quora.com/What-is-the-correct-pronunciation-of-Chobani/answer/Nick-Nicholas-5]